Why a blog?
A blog is a collection of articles that offer cell phone directory philippines useful, valuable, educational and notable content for a target audience, in B2B it becomes a powerful conversion tool.
To attract visitors to our website . This is the place where a prospect must find information to learn about and solve a problem related to their activity. The content we write about, as well as the content we offer on our website, must generate the necessary trust so that they visit us again and again and obtain from us the most appropriate solution to their needs.
Because you are a thought leader about the industry you are in. We should write about the business itself, never about us. Our prospects don't need to know how great we are, they need to come to that conclusion through our content, products and services.
It is a perfect positioning tool to appear on the first pages of search engines, as long as we take into account some basic positioning criteria in terms of Organic SEO . This will help our visitors end up becoming Leads and future clients.
How do I do it?
You should always cover one topic or theme per post . It is not advisable to mix concepts. Each post should refer to a specific topic, supported by a defined keyword. This will help position and relate the post to our site and our content. Remember that everything must be part of the same discourse.
We must write frequently . Twice a week is advisable. It obviously depends on each organization and the resources assigned. But publications must be regular. We must choose the right day and time to generate excitement and get our readers used to always reserving that timing to read us.
The title of a post is very important , it is the key to whether someone reads it or not, it has to be attractive and generate interest. It is important for our readers, but also for search engines and content indexing.
“Half the time is spent writing the content and the other half is writing the headline.” Dharmesh Shah , Co-Funder of Hubspot.