For example, ads on your ideal customers' favorite social media platforms will increase brand awareness and drive traffic to your website.
You could use video marketing to introduce and explain specific products, case studies to reassure hesitant potential customers, and email marketing to convert new customers into loyal followers.
You can also repurpose internet marketing content for canada telegram lead use across multiple channels.
Your priority, whether it's generating leads, nurturing them, or building trust, will determine which tactics you should use.
For example, if you're receiving a lot of leads but few of them convert (i.e., your conversion rate is low), you could:
Create a promotional email campaign with coupon codes
Target your e-commerce site visitors with social media ads
Whatever tactic you choose, consider what success would look like.
Let’s say you create a podcast about your industry to keep your customers loyal. You could post accessible sound bites from each episode on TikTok to capture the attention of potential new customers.
It is necessary
Internet marketing allows you to target specific audiences so you can deliver highly relevant, personalized content.
This will help you gain the trust of potential customers.
McKinsey reports that 71% of consumers expect brands to personalize interactions. And 76% get frustrated when that doesn’t happen.