This social media trend will shake up 2024

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And if you run a business brand, you could also benefit greatly from this, because the number of educational podcast listeners is growing rapidly every year.

According to recent data from Exploding Topics , there are 464.7 billion podcast listeners worldwide.

That figure is equivalent to 22% of all belgium telegram number database Internet users in the world. And while that alone is surprising, we confess that this figure excites us even more:

“Podcast audiences are young, educated and affluent – ​​three demographics that many advertisers covet.”

The data reveals that a large number of listeners consume this type of programs for:

social media trend
There is no doubt about it. Educational podcasts are increasingly attracting the attention of listeners eager for knowledge.

So that could be a great opportunity for podcasters who want to be part of this great educational revolution.


This social media trend will not only shake up 2024, but it will boost your authority in the digital ecosystem and help you sell more.