Everything you need to know about Consumer 4.0

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In this content, you will see:

Who is the consumer 4.0?
What is the difference between consumer 4.0 and other consumers?
What are the main characteristics of consumer 4.0?
Connectivity and mobility
More critical and informed
Online engagement
Socially more conscious
What does the 4.0 consumer look for in their shopping fusion database and how can we delight today's customers?
Bonus: 30 phrases to charm customers
Need a little help when talking to customers? Check out 30 customer service phrases to use in different support situations!
The perfect system to delight your digital age customers!
Does your company know how to communicate with the 4.0 consumer?

After all, before we can charm someone, we need to be sure about the efficiency of our communication, right? And if you believe that communication and customer relationships should remain rigid, we have news for you! You are probably the main person responsible for harming your customer's revenue, sales and experience !

Do you know why? See this dialogue below:

Bro, don't be full of nine o'clock and let's burst the bubble with this shocking article!

Didn't understand a thing we wrote here? Well, that's exactly how the 4.0 consumer receives outdated service . They don't understand your message, they don't identify with the way they receive your information, and they probably see you as a run-down company.

Unlike old slang, anticipation that ignores the evolution of purchasing behavior is not funny. This outdated approach distances your company from the expectations of the 4.0 consumer. Making them opt for other competitors that consider their needs and preferences. And, let's be honest, in such a competitive market, you don't want to take that risk, do you?

So, let's understand who the 4.0 consumer is and how to delight this critical, digital and multifaceted customer?

Who is the consumer 4.0?
Consumer 4.0 was born with what we call the 4th Industrial Revolution . Watch the video below to see how we got here:


We are therefore talking about an industry that produces, captures, analyzes and stores large amounts of data, rich in information; and all in a completely automated manner. Precisely for this reason, the purchasing profile of the 4.0 customer is based today on automation , ultra-technological data, social networks and almost unrestricted access to much more complex technologies and information.