Now at first glance

[hasan018542]

That is not a mammal. Then it mentions the sailfish, which is not a mammal, and marlin, which is not a mammal. This is a particularly bad result. Whereas if I google this, great, that is an example of a fast mammal. We're at least on the right track. Similarly, if I'm looking for a specific article on a specific web page, I've searched Atlantic article about the declining quality of search results, and even though clearly, if you look at the other information that it surfaces, clearly this has consumed some kind of selection of web pages, it's refusing to acknowledge that here.


Whereas obviously, if I google that, very easy. I can find what I'm looking uk email leads for straightaway. So yeah, maybe I'm not going to just replace Google with ChatGPT just yet. What about writing copy though? What about I'm fed up of having to manually write blog posts about content that I want to rank for or that I think my audience want to hear about? So I'm just going to outsource it to a robot. Well, here's an example.



"Write a blog post about the future of NLP in SEO." , this looks okay. But actually, when you look a little bit closer, it's a bluff. It's vapid. It doesn't really use any concrete examples. It doesn't really read the room. It doesn't talk about sort of how our industry might be affected more broadly. It just uses some quick tactical examples. It's not the worst article you could find.