What digital marketing tools can be added to a media split?

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A media split is developed separately for each advertising flight. However, there are universal channels that are used most often at different stages of the sales funnel:

See — the entire potential audience — media advertising, SMM, targeted advertising, content marketing, search advertising with a broad type of keyword match (Case "Idea Bank")

Think — everyone who is already starting to el salvador telegram number database think about purchasing the product — SEO (ranking by the most popular words in the niche, general website optimization); PPC (Google Search Brand Campaigns)

Do — an active audience that wants to buy the product — SEO, PPC (Performance Max Campaigns, as inPandora case, creating separate advertising campaigns for precise landing pages with separate offers for different target audience categories, as in the caseSHERIFF.

Care — regular users who have already purchased and are potentially ready to purchase in the future — content marketing (expert blogging), remarketing, email marketing, search advertising.

advertising media split at different stages of the sales funnel

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