How to use the Tag Assistant by Google browser extension

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Digital Marketing, Web Tools, Website Optimization, Tag Assistant by Google
Learn how to use the Tag Assistant by Google extension to easily analyze, fix, and optimize tags like Google Analytics, Google Ads, and Tag Manager on your website.

If you manage digital marketing campaigns , work in web analytics, or manage websites, you probably know how important it is to make sure your Google tags are correctly implemented. Tag Assistant by Google is an essential tool that allows you to check and troubleshoot issues related to tags such as Google Analytics , Google Ads , and Google Tag Manager . This free browser extension is key to optimizing the performance of your tags and ensuring that your measurement strategy is effective.

In this article, we'll walk you through how to install, use, and get the rich people database out of Tag Assistant to ensure your tags run smoothly.

Table of contents

1. What is Tag Assistant by Google?
2. How to install Tag Assistant by Google
3. How to use Tag Assistant by Google
a) Activate the extension on the website
b) Reload the page
c) Interpret the results
d) Solve problems
4. Common use cases of Tag Assistant
5. Tips to get the most out of Tag Assistant
Article Summary
1. What is Tag Assistant by Google?
Tag Assistant by Google is a browser extension designed to help users verify that Google tracking tags are correctly installed on their websites. This tool identifies errors, offers troubleshooting suggestions, and ensures that data is collected correctly.

Some of the tags it supports are:

Google Analytics
Google Ads Conversion Tracking
Google Tag Manager
Google Optimize
2. How to install Tag Assistant by Google
Following these steps will get you started using the tool:

Open your Google Chrome browser.
Go to the Chrome Web Store .
Search for Tag Assistant by Google in the search bar.
Click the “Add to Chrome” button and then confirm by selecting “Add extension” .
Once installed, the Tag Assistant icon will appear in your browser toolbar.
3. How to use Tag Assistant by Google
a) Activate the extension on the website
Open the website you want to analyze.
Click the Tag Assistant icon in your browser toolbar.
Select “Enable” to allow the collection of tag information on the site.
b) Reload the page
In order for the extension to be able to analyze all tags, the website needs to be reloaded. This allows Tag Assistant to detect active tags and their settings.

c) Interpret the results
Once the page reloads, Tag Assistant will display:

List of detected tags: This will indicate the active tags on the site.
Status Indicators: Labels are color coded:
Green: Correctly implemented.
Blue: Additional information available, but there are no serious problems.
Yellow: Warning; there may be a minor error.
Red: Critical error that requires immediate attention.