Why do people search for information on social networks?

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New trends have emerged as a result of changing user behavior on the Internet and improvements in social network algorithms. Several main reasons can be identified:

Visual component . Google feed is full of " ghana telegram number database blue links". Of course, for some queries, various SERP features are displayed - images, videos, local business profiles. However, the visual still loses.
Trust . Social media content is messages from friends and influencers, which often conveys user experience, reviews of a product, service or establishment, unique characteristics or warnings about use.
Faster interaction . Social media makes it easier to contact a brand with a question, get feedback or advice.
Personalization . Google takes into account your location, previous search history, and browser settings. However, social platforms, in addition to the above, analyze the content you like from friends and creators, and video views.


SEO in social networks
As a response to trends in the English-speaking environment, a new concept is increasingly encountered - Social SEO. Unlike SMM, Social SEO focuses on promoting websites, not company accounts, through social networks. Facebook, Instagram, YouTube or TikTok are becoming a real community that unites consumers and businesses, improving their interaction.