Make purchasing instructions crystal clear

[fomayof928@mowline]

Optimize your bio
TikTok doesn’t give you a lot of characters, so make them count. Clearly describe your brand, include keywords for searchability, use emojis to add personality and end with a strong call-to-action to drive sales.

A screenshot of Fenty Beauty’s TikTok page featuring their profile description. The description reads: “Fenty Beauty by RIHANNA #CrueltyFree Shop the looks!”

Help your audience get familiar with TikTok Shop. Mention where they can buy, include clear links and explain how people can shop from your store.

Use live sessions to launch new products
Build hype around new arrivals estonia b2b leads or collections by hosting a LIVE Shopping event. Show off your latest products and answer questions—all in real time.

An image featuring three screenshots from different TikTok Live Shopping events. The text says Go shopping with Addison Rae, Chase Stokes and Madison Bailey.

Promote your catalog (but not in every video)
Your audience may get fatigued if all of your content feels like advertising. Keep viewers engaged by posting a mix of promotional and entertaining videos or adding humor to sales-focused content.

Leverage creators and affiliates
TikTok is a video-first platform, so you’ll need to invest heavily in video creative to establish a presence on the app. Partnering with popular creators and affiliates will lighten your creative load and get your brand in front of a wider audience.