Who needs to understand A/B testing

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Difficulty: easy

Reading time: 7 minutes

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What are A/B tests and how to conduct them?

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When should you not use A/B testing?

A collection of tools for setting up A/B tests and resources for self-study

What is A/B testing?
A/B testing is a tool that helps teams test hypotheses and australia consumer email list make decisions based on data rather than gut instinct. The idea is to split an audience into parts and show them different versions of something to see which version is better.

You can test the landing page design, the color and location of the call to action button, the registration form, the design of the email newsletter, the text of the ad on the website, and other changes.