"Position" filter set to 11 highlighted?

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Once this is done, you will get a report with many data points:

an example report in the Organic Traffic Insights tool
Go to the “Keywords” section of the report.

"Keywords" Section
Now use this report to find your worst performing keywords. These are all the keywords for which you are ranking in position 11 and above.

If you're not ranked in the top 10, you're virtually invisible to search engine users. You won't get much traffic.

So it's important to find your underperforming keywords and optimize your pages for them.

To find underperforming keywords, set the position women phone number list filter to only show keywords where you rank in position 11 and above.

These are all the keywords that your website is not ranking well for.

So consider optimizing for these keywords to increase your rankings and organic traffic.

Learn more: 6 tips on how to optimize a page for keywords.

Pricing: Organic Traffic Insights is part of Semrush’s SEO toolkit. A free account gives you limited access to keyword data.

To unlock more data, subscribe to a paid plan for $108.33 per month billed annually or $129.95 per month billed monthly.