Beyond page views: measure content performance and user engagement in GA4

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Understanding content performance and user engagement is critical to the success of any marketing strategy.

Google Analytics 4 (GA4) has revolutionized the way businesses analyze their data, offering advanced tools to measure not only page views, but also actual user interaction with content.

Here we will discuss in depth the key metrics that GA4 provides, allowing marketers to gain deeper insights into user behavior.

What is Google Analytics 4?
Google Analytics 4 (GA4) is the latest version of Google's popular web analytics tool, which is designed to help businesses and website owners better understand user behavior on their digital platforms.

Launched in October 2020, GA4 represents a significant list of conduit cn cell phone number shift from its predecessor, Universal Analytics, by focusing on a more user-centric and privacy-focused approach.

One of the most notable features of GA4 is its ability to track user behavior across multiple devices and platforms.

This means that data is collected not only from websites but also from mobile apps, allowing businesses to gain a more complete view of the customer journey.

Additionally, GA4 uses an event-driven data model, allowing for more detailed and flexible analysis of user interactions.

Privacy is another key aspect of GA4. With growing concerns about data protection and regulations such as GDPR, Google has implemented features that allow companies to comply with these regulations.

GA4 offers options to manage user consent and provides reports that help you understand how data is collected and used.