The GDPR imposes a substantial paradigm shift in the way we relate to other people's information that will transform marketing and acquisition strategies in a definitive way.
What is the GDPR and what is its purpose?
This is a common framework that aims to telegram group philippines strengthen and unify data protection for all individuals within the European Union (EU).
The GDPR sets new rules for all of us who manage the information of others within the EU and, for that reason, it affects not only EU professionals and companies but also anyone who processes data of European citizens.
What changes does the GDPR entail?
There is a fundamental change, which is the change in approach to data protection.
This regulation gives citizens greater self-governance over their personal information so that they can take greater control of their data and make decisions before providing the data to a company or professional.
Privacy, or rather respect for privacy, takes on maximum importance with the GDPR and must be present in every process, every strategy, every tool.
Many of the decisions we make in our businesses today must be screened for privacy, so before choosing a tool or strategy, we should ask ourselves whether:
Does it comply with the GDPR?
Does it meet your requirements?
Does it allow me to comply or does it represent an obstacle to compliance?
This strengthening of the protection of privacy requires those responsible to make greater efforts to ensure transparency in the management of this data, to strengthen the mechanisms for obtaining consent and to apply security measures in accordance with the risk posed by each of the treatments carried out.