This is normal, in every new strategy there is a learning

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5. Test the strategy and iteration It's time to launch your strategy and publish your campaigns . Even though you've done all this, it's possible that at first they don't work as you expected. process. That's why it's very important that you constantly analyze the results in order to iterate your efforts and continue attracting new clients. How to ensure that the strategy is effective Despite following all the steps above, sometimes doubts arise: how do we know that the segmentation strategy we are opting for is the right one? Make sure your strategy meets the following aspects, as it must be: Measurable : In order to know how many people you are targeting, you need to be able to measure the size of your segment.



Accessible : There is no point in preparing uae phone number list strategies that you cannot carry out due to lack of resources. When you do the preliminary analysis, take into account the assets you have, where your target audience is and the resources you have, both in terms of time, personnel and money. If your audience only browses through applications and you cannot use them, they will never receive your messages. Substantial : The segment or segments you choose must not only be large enough to be profitable, but they must also be likely to purchase your product or service.



Actionable : You must be able to create a marketing strategy that allows you to address the chosen segments and obtain a differential response from each of them. Real examples of market segmentation Have you ever wondered how some companies manage to connect so effectively with their audience? Well, you're about to find out. In this section, we will explore market segmentation strategies used by everyone from industry giants to the most innovative companies. 1. Amazon: segmentation based on purchase history Amazon, the e-commerce giant, is known for its highly personalized approach.