Articles can work for the following purposes:

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Promotion of articles
In this case, the article is mixed into the readers' feed taking into account targeting. The appearance of the "advertisement", that is, the combination of cover, title, text and action buttons, is practically no different from a regular publication from subscriptions, except for the inscription "Promo" and the "Subscribe" button.


Increasing reach. Yandex's algorithm aims to macedonia telegram number database ensure that as many people as possible see the publication. This increases brand awareness and helps generate demand. The model is pay-per-1000 impressions (CPM). In the settings, you can set limits on this parameter itself, on the total number of impressions of a specific campaign and on the maximum frequency of impressions, as well as on the total budget.


Engagement. It is suitable if you want not only to increase awareness and inform about the product, but also to launch a sales funnel and increase traffic to the site. The main parameter here is reading the article to the end. The Zen algorithm shows promoted articles to those users who previously read similar publications and also followed the link. The advertiser can enable the Scroll2Site advertising technology to make the transition to their site or application even easier and more native. For those who read the article for more than 30 seconds, Scroll2Site looks like a gradual pop-up warning that by scrolling further, the person will open a web page or go to the application. They do not need to click on the button - just continue scrolling. Due to its naturalness, this mechanism is well received by users.