Ten years ago, Google was the multi-billion-dollar company it is today, but only a few of its features were available for monetization. Today, you can pretty much advertise on Google Maps and in any available digital space that Google manages.
Google itself says that local search ads (Google Maps Ads) are a great tool for increasing traffic to your website, but their main purpose is to drive in-store visits and phone calls. So Google Maps Ads is mostly about helping clients find channels to take action. Or in simpler terms, getting found.
Just like regular Google Ads, you are charged on a cost-per-click basis: clicks on more competitive keywords (in this case - more competitive locations) or searches will cost more than clicks on ads on locations or keywords with less engagement or interest.
If you want to create your own Google Maps Ads, go to Google azerbaijan telegram database Ads and enable the location extension. Also, make sure your Google My Business listing is properly created and all the information there is specific to your business and correct. Then you can target locations and bid by location.
Don’t forget about keywords, as keyword optimization is essential to the success of your entire marketing campaign.
Now that you know the theory and basics of marketing on Google Maps, it's time to put that knowledge to use and develop your own strategy. Here are some concrete tips and insights to help anyone get started and run a successful Google Maps campaign.
Add a photo
Statistics show that when Google Maps has a visible image, users are 40% more likely to click to see more information.
Nearly 42% of users will click on "Directions" to find you - a button that calculates a route from their current location or a predefined location to your site - and 33-36% of people will click on your website link to visit it.
Google My Business allows you to add photos of your business, and then the community of billions of Google users can contribute by sharing their own images of your business.
With your Google Business Profile, you can add your logo, set a signature cover image, and add business photos to showcase different aspects of your business (e.g., your storefront, neighborhood, products, menu, etc.) that will help people find you.
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Here are some tips for successful Google Maps marketing
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