How to use Sprout Social to view your Instagram Stories analytics

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Note: You need a business or creator account to access your story data.

How to use Instagram Insights to view Instagram Story analytics
If you have the appropriate account type, below is a germany b2b leads snapshot of the steps involved.

Step 1. Click the (☰) menu in your profile to access Settings & Privacy.

How to view Instagram Stories from your profile
Step 2. Scroll and select "Insights" (found under "Pros" in your creator account).

Settings and privacy in Instagram
Step 3. In the Insights menu, scroll down and select the What you've shared menu. When prompted to select a content type, click Story.

What you share for Instagram Stories Step 4. From here, you can scroll through recent stories (or filter content based on metrics like reach or impressions).

Soften and filter your stories in Instagram Insights

Step 5. Click on a specific story to get a detailed breakdown of its analytics and performance data.

View your Instagram Story analytics in Insights Instagram Story analytics in Insights


all the best!

Note: You can also track your Instagram Story analytics through Story Highlights. Just go to your highlights and click "Activity" on the story you want to measure. You can see most of the same metrics as above. While you can't see the viewers of your stories, you can see the people who "liked" them.

Sprout Social’s suite of Instagram analytics tools makes it easy to discover your Story data. The benefit of using Sprout is the ability to track the performance of all your branded content.

Here’s how to use Sprout’s Instagram Business Profiles report to measure your Stories:

Step 1. Set up an account with your business email to start your free trial.
Step 2: Once logged into your Sprout dashboard, go to Overview.
Step 3. Use the Filter option to select the business profile or account you want to analyze.
Step 4. Select Performance Summary.
Step 5. Select "Story Show".
Step 6. Select a date range for the story. You'll then see a breakdown of various reports and performance metrics.