Meta’s Conversation API solution

[mdabuhasan]

Meta launched the Conversion API to enhance data collection by advertisers. This is an enhanced version of Facebook Pixel that uses "unique ID " as the server tracking benchmark to further improve the accuracy of advertising audiences and effectively cope with user restrictions on tracking.



Google's integration of first-party data and artificial intelligence
Google emphasizes that brands should integrate first-party data and increase value through artificial intelligence. The new era marketing principle is proposed as "high-value sales", allowing physician phone number data companies to combine their own user data with Google to fill in the gaps in evaluation data and improve the accuracy of advertising conversions.