One of the main factors that influences the number of brand queries is the level of brand awareness and reputation. Well-established brands with a strong market presence tend to receive more such queries.
Customers who are familiar with a brand are more likely to search for it directly or include the brand name in their search queries.
Marketing quality
The effectiveness of marketing and nepal telegram number database advertising campaigns also plays an important role. Companies that invest in brand building most often receive at least some growth in brand traffic.
Example: holiday advertising for the Dobry brand helped increase brand awareness. The company says that during the holiday season, customers are looking not so much for the company's products (drinks) as for the advertising itself (examples of the phrases "New Year's advertising Dobry" or "holiday campaign Dobry").
Word of mouth, virality
Real-world promotion is very important. Positive reviews from people can have a significant impact on the popularity of a brand.
When a consumer has a positive experience with a company through offline channels, they are more likely to search for information about the brand online.
For example, Sberbank is beginning to position itself not only as an innovative company, but also as an environmentally responsible one. Satisfied customers often share their experiences and recommend Sberbank to others, which leads to an increase in branded search queries.
Strong product