Assuming customer thoughts and feelings

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Once you have organized the specific behavioral process of the persona, you can then hypothesize and organize the emotions of that customer . The key is to write down more specific situations.

For example, let's say there is a company that is unable to improve the efficiency of its clerical work. The person in charge at that point is in a "troubled" situation.

At such times, if you come across a business loan database improvement tool, you will likely compare options with high expectations, and after implementing it, you will likely feel happy that the improvements you expected have been realized.

Plan your company's initiatives
We will plan what measures our company will take based on the map that we have compiled so far .

Fill in each one with what you will do to respond to what your customers are thinking and doing in each phase.

For example, there are many cases where you want to get an internal decision passed, but the person in charge does not have the necessary data. In that case, we can ask the company what they value most and provide them with the corresponding data and materials.

In this way, it is effective to approach issues in advance to ensure the purchasing process proceeds smoothly.