Career Guidance Test : An interactive tool that helps students identify which careers might interest them, while promoting the academic areas of the school. Career Guidance in Schools: Integrating Psychology and Educational Marketing
Surveys and questionnaires : Conduct surveys on educational topics, student interests, or even the school environment to get direct feedback and generate valuable content that can be shared on social media.
Interactive Videos : Videos where students or parents egypt telegram lead can make decisions about the course of the story, such as “choose your own adventure,” related to situations within the school.
3. Marketing Personalization and Segmentation: Reach Students with the Right Message
Educational marketing is increasingly geared towards personalization . It is not enough to create generic content that reaches everyone; segmentation strategies must be applied to direct messages to different groups, such as parents, current or potential students, and graduates. Personalized student services: the key to attracting and retaining students
Using email marketing tools , social media , or webinars , schools can customize messages based on the type of audience, increasing the chances of generating a positive response .
4. The Power of Social Media: Building Community and Encouraging Participation
Social media continues to be a fundamental pillar in school marketing strategies. The key is to use it not only to promote the school, but to create an active community and encourage participation from students, parents and teachers.
Instagram Stories and Posts : Use the Instagram Stories or Posts feature to showcase a day in the life of school, sharing photos and videos of daily activities.
Closed groups on Facebook : Create exclusive spaces where parents can share doubts and experiences, creating a community of support and strengthening the relationship with the institution.