Brings you closer to the customer

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It allows you to improve this strategy and therefore convert more. It brings you closer and closer to the needs and requirements of your customers, gaining their trust. It because it breaks down the barriers that outbound marketing has raised. With inbound marketing you have continuous contact and dialogue with your customers. Studies have shown that to acquire a single potential customer with inbound marketing, companies spend over 60% less than they did before with outbound marketing. And by monitoring and analyzing the results, those costs can be further reduced.


Last week you read what inbound bosnia and herzegovina business email list marketing is and why it is more convenient today than the old outbound marketing techniques. The world has changed compared to 20-30 years ago and therefore communication has changed, but above all the customer's perception of companies and their products and services has changed. This is what you need to consider today: the potential customer perceives the company differently than many years ago. The potential customer today has different expectations about your products and services and very clear ideas about his needs. Today the customer wants reliable companies, wants to be reassured, wants advice on what to buy and where, also wants assistance after the purchase.