From the web while with outbound marketing

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Today the customer informs himself before buying and there is only one place where he wants to do it: the web. With inbound marketing you acquire customers you tried to acquire them by shooting in the crowd with advertisements on the radio, on TV, in newspapers, on billboards. Inbound marketing therefore provides a more targeted customer acquisition strategy. Let's now see how this new marketing model works. Create interesting content The first step to be taken in inbound marketing is to define a content marketing strategy : this is the name given to the creation and dissemination of useful content for users , in line with the services and products offered by a company.


Content marketing is based on a precise principle albania business email list creating valuable content and making it available to users for free . This leads to an increase in the popularity and credibility of the company. We invest in content, then. No longer an investment in announcements and advertising messages, cold and 100% promotional, therefore absolutely not spontaneous and truthful, but in content created with the sole purpose of informing and entertaining users. Examples of content to publish are: Blog articles : the company blog is a field that must be cultivated periodically. The articles increase the contextualization of the company site, improve its positioning on search engines, bring targeted traffic to the site, give prestige to the company itself, since they satisfy the expectations and needs of potential customers.