How to manage marketing and sales in retail stores

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Do you often think about marketing and sales communication and management in your retail store? Have you ever stopped to think about the importance of investing in this to achieve better results? If you don't have this knowledge yet, continue reading and I will explain all the details you need to know to understand its importance.

Nowadays, many stores have already implemented marketing lawyer database in their businesses. The biggest truth is that nowadays it is impossible to stay away from social media and not serve customers through WhatsApp, Instagram, Facebook and other important tools available online.

Now, how does your company's marketing communicate with your salespeople? How do you handle these issues in your store? If you've never thought about this, don't worry. I'll explain everything about the topic in today's article.

Stay with me and enjoy reading!

ADVANTAGES OF INVESTING IN MARKETING TO ENCOURAGE CREDIT SALES
Many people have no idea how important credit cards can be for their businesses. However, to ensure that they generate even more results, it is important to invest as much as possible in good marketing strategies, promoting the use of this payment method.

Among the advantages of encouraging customers to buy on credit, we can mention:

INCREASE IN AVERAGE SALES TICKET;
CONSUMER LOYALTY;
GREATER ACCESS TO CUSTOMER DATA;
GREATER INCLUSION OF CUSTOMERS IN THE STORE.
In other words, there is no shortage of benefits for you to encourage your consumers, through good advertising, to use your Credit System. But how do you do this?

????Be more assertive when purchasing new merchandise, how much and when to buy, how to organize them in the store and how to make them rotate more profitably. Access this material and see the important tips for controlling your inventory. Download it from the banner below!

HOW TO MANAGE MARKETING AND SALES IN YOUR STORE?
First of all, it is very important that you study and seek to understand which are the best strategies for you to be able to sell more and better on credit . However, when we talk about marketing and sales management, we are not referring exactly to the information that you may be thinking of, such as: advertising that you sell in 10 installments and the salesperson knowing this.

The question, in fact, is: do you encourage (after using marketing) your salespeople to target what was advertised as being available on the store's credit line?

There is no point in working on social media marketing and not delivering to your salespeople the conversion rate they need in their credit operations. Do you understand? If not, I can give you a very interesting example of what happens:

>> You advertise on your Instagram that product X is only available for 6x R$20 on credit. However, when the customer goes to buy it in your physical store, the salesperson simply says that product X costs R$120 in cash. Therefore, you don't advertise your strategies live.

Just think: what's the point of investing in your marketing to sell on credit and not working with your employees so that they use these strategies in sales?

Does what I'm trying to explain about marketing and sales management integration make sense to you now? It's very important to explain and create this kind of open communication in business.

Want to learn more about this topic with real examples from the day-to-day lives of store owners? I've prepared a very educational video to help you adapt these strategies to your business.

Watch this video and see exclusive tips from the Meu Crediário team on our YouTube channel to improve marketing and sales management!