Find this as a way to expand your network of users by giving only small glimpses into something important. You can use Snapchat as a messenger by telling people they have to follow you to find out about this information before anyone else does.
There are many ways to create content that goes beyond, just notice what you have at hand and take advantage of all its tools and benefits.
Take a backstage
Showcase your company in a fun and humorous whatsapp number australia way. Take advantage of all the entertaining elements of Snapchat to show what your company culture is like.
If there is a manufacturing process for any of your products, take them behind the scenes! This is a great way to get your audience to feel closer to your company and your talent.
As we explained previously, you can make some of the content you offer through Snapchat go viral if you add discount codes.
Incentives are always welcome by people, but if you do it through this social network, it can get crazy!
Promotions encourage followers to actually follow your account and get more fans, it will also make them feel like exclusive customers just by being Snapchat incentives.
[Tweet “Make Snapchat part of your digital marketing strategy.”]
Measure your success on Snapchat
We have already given you ideas on how your brand can take advantage of this social network for a much more effective Digital Content Marketing strategy, but can the success of this strategy be measured?
Although the metrics are somewhat limited compared to what we are used to from other social networks, there is data from which you can extract useful information.
Snapchat followers are much more active than those on other social platforms, so they are more valuable as a metric.
You can calculate the number of screenshots your followers have taken of your Snaps.
Replays of your videos will tell you when someone has viewed your Snap more than once within 24 hours.
The social network offers you a glimpse of who specifically viewed your stories, so you can get a clearer idea of who your most loyal fans really are.
Although you can't generate clicks from Snapchat, you can still place a shortened link in your bio. Use a trusted shortener to do this.
[Tweet “Brands that are leveraging Snapchat for their campaigns.”]
Brands that are taking advantage of this Social Network
Snapchat has positioned itself as a social network for promoting 100% interactive campaigns.
Some brands have taken advantage of these benefits and we show you which ones have done it best.
Amazon
This brand is taking advantage of the fact that its business objective is to sell, so through Snapchat it offers CTAs to let people know about its discounts , gift ideas, tips and exclusive offers.
In this way, it has managed to connect with its consumers immediately and directly, as well as making its sales faster.
Mc Donald's
This brand definitely knows how to leverage Snapchat's tools to offer fresh and unique content.
We've seen their commercials all our lives, but with this social network we can see behind-the-scenes footage, contests, and fun snaps about food.
Marriott Hotels
This is the best example of how a brand turns its content into sales , as these hotels took advantage of the immediacy of Snapchat by hiring influencers with different locations in the best cities and shared stories.