This will impact the metrics we use, focusing more on traffic, mentions, etc. rather than conversion numbers.
In order to research topics to create our agenda, we did the following:
We start with our brand narrative (this is our guiding star, it tells a lot about us and our way of seeing things, it shows Rock Content's mindset and perspective on reality);
We aligned it with product launches, ABM strategies, and other initiatives that could benefit from thought leadership content and were directly related to our brand and business goals;
Once we understood our audience's concerns, we visited other sites that spoke to their interests.
When choosing a topic, there are several approaches you can sri lanka consumer mobile number list take that will help you extract the juice, the essence, and after some serious brainstorming (guided by the topics mentioned above), you will have created something valuable and not something copied from a bunch of other sites.
A good approach is:
Start with a small question or a specific event, analyze it and take it to a bigger picture. This can be done by thinking about what the essence/cause of that event is . For example, the fact that Facebook has changed its privacy policies is a sign that X problem is happening. Its impacts will reach the industry because...
With this way of thinking and analyzing a situation, you can go back and do a causal analysis (diagnostic analysis) or go ahead and do a predictive analysis.
Typically, a predictive analysis first requires a diagnostic analysis, but you can choose what your approach will be for that exact content.
This approach will work very well when producing different types of content, such as.
You can also look into other analytical or creative/critical thinking techniques that help you bring unique ideas to life.