Guest Post and SEO: The Blogger's View

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Posts About Digital Marketing , Posts About Website Optimization – SEO

In the digital world, interaction and relationships have been the key words for developing successful projects. When someone decides to develop a blog, for example, in many cases, success is the result of dedication and the quality of the material offered to their audience. However, not everyone has the availability to feed their space with frequency and quality content. In these cases, there is nothing better than external help to solve this issue. To understand how valuable this is for both parties, it is important to know some guidelines that are valid on the current internet. And, going further, understanding how the person holding the space for publication thinks is essential to achieving good results in negotiations for a space as a guest columnist, the most important concept in the guest post tactic.

There are many techniques involved in an SEO project . With the job seekers database updates to Google's algorithm, some have lost strength, while others have increased their functionality status. However, as a technique gains strength, it is highly explored by professionals in the field, creating a demand for contacts between agencies, consultants, analysts, journalists and bloggers. This is the famous relationship. Guest Posting is a technique that leads to this panorama.

Guest-Post-SEO

The latest updates to Google's algorithm show, after countless trial and error tests, that complete content, rich in original material, is being given more priority: content with a wealth of information that the user feels completely satisfied when reading. Google's SERP currently aims to rank those that meet these prerequisites in a privileged way, that is, pages with natural links, quality content , images with appropriate alt and title, heading tags that organize the page content well, among other attributes. There's no point in forcing it anymore, or Google will get you!

The importance of Guest Post for link building
With all these elements, guest posts have become even more important for Link Building, as one of the most effective techniques. After all, relationships are the premise of current SEO, and being linked to a page that has everything to do with your website will certainly help in a much more active way to make it a reference in the subject it intends to address. There is no point in creating an article about fashion on a car website. This link will not be relevant to the user, and therefore, it will not be relevant to Google either.

With all these arguments presented, what do bloggers think? What do they think about the practice of guest posting? Do those who run a blog really know how important it is for them to make room for a guest author's post? Some know the importance of a link and the relevance of producing something qualitative in their field. On the other hand, there is still a large portion of the blogosphere that produces very good material, but has not yet managed to gather information to identify the bilateral nature of the technique, which is, in fact, a proven reality. Complementing the content of your blog with a guest article that adds value and relevance will be good for everyone.