Reported Its Latest Quarterly Earnings, The Company Revamped Its Promotional Strategy In High-tax States To More Effectively Target Low-value Customers. The Company Said At The Time It Was Optimistic About Growth This Year, But Ceo Jason Robbins Said It Faced Challenges Such As Increased Competition And Unpredictable Customer Acquisition Costs. Its Ability To Drive Growth Will Depend On Effectively Managing Promotional Spend While Still Attracting And Retaining High-value Customers. "We Always Try To Reactivate Stagnant Customers Through An Always-on Strategy," Robbins Said. We Can Trigger Different And Redirect Treatments, While The Other Vector Is More Seasonal Around Event-driven Activation. How Can You Use These Moments To Gain Additional Reactivation? We Try To Use These Big Moments To Gain Activation.
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