Content marketing takes a different approach: it's about long-term consistency of quality and production. The advantage is that content marketing is more than cheaper than traditional marketing and generates three times as many leads if done correctly. However, the point is to do things correctly. Content marketing is not a short-term approach, which means that you cannot set the same objectives for a content marketing strategy as you do for a traditional marketing strategy.
Traditional marketing is more results-oriented: you netherlands phone number database establish a campaign designed to generate sales and traffic. Content marketing is, as its name suggests, content-oriented. You should focus on creating good content that suits your target audience. It's best to forget about terms like "Sales" and "Traffic" if you opt for content marketing, as focusing on them will inevitably lead you to adopt a traditional marketing approach. content is king, and make it your top priority in your marketing strategy.
Content strategy it is essential not to take a results-based approach with content marketing because the results of such a strategy can often be misleading, especially in the preliminary phases. Assuming you are creating quality content regularly, it is quite common for your marketing strategy to produce little to no results compared to the amount of time and effort you invest in it during the first few months. You should consider this period as the construction of the foundation.