It is crucial to focus on user preferences regarding email frequency and content relevance, and ensure accessibility and device compatibility. Companies can build trust and engagement by respecting privacy and integrating feedback mechanisms, thereby improving the overall user experience. Moving on to the technical aspects of producing newsletters, we'll now look at how we test our emails on Stripo. Expert Oleksandr Dieiev, Oleksandr Dieiev, Email Marketing Specialist at Stripo We test our emails in iterations based on the metric we need to improve.
We always try to escalate a positive austria telegram list result. The example provided here is from a block we tested. The task was to find the best way to attract users to a webinar. In this case, we offered them the option to add the webinar to their calendar so they wouldn't miss the event. The first option we tested used only icons: "add to calendar" block with icons (Source: Stripo email with a webinar invitation) In the second version, we provided a textual explanation of the action.
The number of link clicks increased to : “add to calendar” block with a descriptive link (Source: Stripo email with a webinar invitation) Next, we improved the second option by combining it with the Event Date block. This more compact design allows users to see the time and date on one screen at the same time and add the event to their calendar. We also updated the design to match the new style of our emails and website: “add to calendar” block with the event date in a new design (Source: Stripo email with a webinar invitation) Now Let's look at an example from the e-commerce industry.