Here's a checklist for writing effective emails based on expert advice: Make emails scannable by using bullets and variations in font size/weight to indicate importance. Make sure key information can be captured at a glance. Confirms that recipients receive what they were promised. Follow the KISS (Keep It Short and Simple) principle. If you add links to the text, the reader should clearly understand where they will take them. Include links on all images and alt text.
Each email should have a main CTA and a singapore telegram number list purpose. Keep the CTA above the fold (visible at the top of the email without needing to scroll). Consider using an email sequence to present multiple ideas. Test the design with your audience. Using GenAI in retention emails We also couldn't overlook the role of generative artificial intelligence in email writing. Is it beneficial or harmful? Expert Catherine Case Catherine Case AVP Email Marketing at Natixis Investment Managers For me, the verdict is still unclear.
I think AI can help gather and consolidate information and generate ideas, but right now, our customers expect and recognize our voice in the content of our emails. Expert Tom Winter Tom Winter Chief Growth Officer (CGO) & Co-founder of SEOwind AI assistants can significantly improve the email writing process by using the information provided to create personalized content. They are also great for refining and restructuring our drafts, ensuring clarity and appeal. By leveraging AI, we can improve the overall effectiveness of our emails, making them more engaging and interesting to recipients.