Of all the ways to write a subject line that creates the effect of unusual emails, two approaches are most often used: creating intrigue and using humor. Curiosity Subject Lines The tactic that makes campaigns engaging is the element of mystery and curiosity. Brands can use subject lines that are intentionally vague or cryptic think “You have to see this” or “We made a big mistake.. ." sparking intrigue and prompting subscribers to open the email.
Fenty Beauty, for example, has used this armenia telegram database strategy with subject lines like "Something extra special just for you," prompting readers to open the email to discover a mysterious offer. By leaving out the details, Fenty uses curiosity to increase open rates, increasing engagement by making readers feel like they are about to discover something exclusive. Brands like Urban Outfitters have also had success with this tactic. Subject lines like “Your new obsession has arrived” or “This changes everything…” are designed to spark interest without giving away the content.
These headlines often see an increase in open rates because they play on curiosity a psychological motivator that works well in marketing. Composing open subject lines can invoke intrigue and drive your subscribers to interact with you. For example: *Do not open this email* Manicube. Weird Money Habits That Are Making Millennials Richer Refinery Disgusting Facts About Thanksgiving Eat This Not That. Why you should store your clothes in the freezer Apartment Therapy.