If there are more than GIFs in an email, Outlook will not automatically animate them. It will only show the first frame of the GIF with the play button above each of them. Remember that the email must have one main idea, which the GIF shows. Do you want to sell? Show the main advantage of the product with the GIF. Do you want to inform? Make your text stand out with an animated background.
Alternative text Did you know that some bolivia telegram database users deliberately disable the display of images and, therefore, GIFs? And sometimes subscribers have slow internet. As a result, they don't see the GIF itself, but instead see the full text. It is important that you accurately and concisely describe the content of the image. It's also important to add alt text for email accessibility reasons. The First Frame is Key Since some email clients don't support GIFs, instead only displaying the first frame of your GIF, it's important that the first frame conveys the main idea of your email campaign.
Email clients that support GIFs Most email clients today support GIF images. However, there are exceptions: Microsoft Outlook - and Windows Phone do not show the animations, but rather the first frame of the GIF. Design GIFs with this in mind: Remember that the first frame should convey the main idea of the GIF. Email clients that support GIFs: Lotus Notes desktop clients (, , ); Outlook -; Outlook for Mac; Apple Mail; Windows Mall; Outlook Gmail webmail clients; G Suite; Yahoo!Mail; AOL; Outlook.