The look itself is showcased with their model.
This allows Fashion Nova to present the most relevant cross-sales possible. Expertly matched outfits sold as a whole, each item being one of their low priced offers from the jeans to top to shoes to accessories. All this combines into a high-converting product page design.
Continuing with the example above, once a customer has expressed interest in a product, product recommendations should be personalized based on the expressed affinity.
Examples from Fashion Nova: How to update product recommendations in real time
Even if a customer doesn't place the item viewed into their cart for purchase, they've still revealed that they are actively looking for that product type. In this example, I navigated to a page selling skinny jeans.
Fashion Nova updates their product recommendations in real time. Once I navigate back to the home page, I am greeted with an updated product recommendation widget.
Now, instead of displaying the top selling items across categories I see a variety of choices tailored to my current search intent.
5. Welcome returning visitors
Returning visitors are an incredibly profitable customer segment.
In our latest study on return visitors, we found that this segment