83% of customers cite good cust

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By using a mix of social media analytics tools and mobile data platforms to capture a host of in-depth insights across your primary consumer touchpoints, you’ll be able to build profiles or personas that improve your marketing communications and helpur business, and getting under their skin is the only way to engage, inspire, and connect in a way that is both meaningful and valuable.

Here’s why…
omer service as their most important criterion for deciding what t russian email address o buy - 'Getting to know your customers' report, Forrester
73% of customers expect companies to understand their unique needs and expectations - 'State of the Connected Customer', 5th Edition, Salesforce
61% of customers would switch to a new brand after one bad experience - 'CX Trends 2022', Zendesk
Increasing customer retention rates by just 5 percent can increase profits from between 25 percent and 95 percent - Bain & Company
Know your Customers: 7 Easy & Effective Tips











Now that you understand the power of understanding your audience, let's look at 7 great ways to get under the skin of your consumers and use those insights to drive campaign performance.