to attract a new audience
Posted: Sun Dec 22, 2024 7:54 am
In the Russian market, an example of such rebranding was MTS. The main reason for the rebranding was the creation of its own visual space. It is no longer just a communications operator, but a large digital ecosystem with dozens of subsidiary brands, which required a more flexible visual style.
Rebranding is especially relevant in the wake of AI development, kuwait phone number and every B2B brand needs to think about how it will position its products and services in 2025. For example, Hubspot (a developer of marketing and sales software) now defines itself as an “AI-powered customer platform.”
3) Rebranding may also be driven by the need
Your brand should connect with your customers by connecting your product or service to their personality and creating an emotional resonance that builds loyalty. Rebranding allows you to enter new markets, communicate the value of your services to a new audience, or even strengthen ties with your existing customers.
A successful example of such rebranding is the fashion house Burberry. In the early 2000s, Burberry faced the problem of the brand being perceived as outdated and associated with low-quality products, despite the fact that the company was positioned in the luxury segment. In addition to updating the collection, the rebranding included a change in the marketing strategy. The logo was updated, and the company began collaborating with popular fashion influencers. As a result, Burberry managed to regain its status as a premium brand and attract a younger audience. The rebranding led to a significant increase in sales and the return of the brand to the luxury clothing segment.
Rebranding is especially relevant in the wake of AI development, kuwait phone number and every B2B brand needs to think about how it will position its products and services in 2025. For example, Hubspot (a developer of marketing and sales software) now defines itself as an “AI-powered customer platform.”
3) Rebranding may also be driven by the need
Your brand should connect with your customers by connecting your product or service to their personality and creating an emotional resonance that builds loyalty. Rebranding allows you to enter new markets, communicate the value of your services to a new audience, or even strengthen ties with your existing customers.
A successful example of such rebranding is the fashion house Burberry. In the early 2000s, Burberry faced the problem of the brand being perceived as outdated and associated with low-quality products, despite the fact that the company was positioned in the luxury segment. In addition to updating the collection, the rebranding included a change in the marketing strategy. The logo was updated, and the company began collaborating with popular fashion influencers. As a result, Burberry managed to regain its status as a premium brand and attract a younger audience. The rebranding led to a significant increase in sales and the return of the brand to the luxury clothing segment.