A challenge because you will have to prove your competence in the face of skepticism

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Marketing in Russia: Challenge or Opportunity?
Marketing in Russia is currently in its infancy. This is both a challenge and an opportunity.

Opportunity - because those who start today can become the first strong players tomorrow.
Education for a marketer is not just a diploma, it is an opportunity to become a professional. In a market where customers are becoming increasingly demanding, it is important for a marketer to be not only creative, but also competent.


Be lazy or be as productive as possible even on your day off?
1038
23.1.2025
Reading time: 5 min.

Author:
Valery Gut
Candidate of Psychological Sciences
Founder of the Institute of Adaptive Intelligence
Rest is an important part of life. It helps to restore strength, improve physical and mental health, and increase productivity. But how to organize your rest properly so that it brings maximum benefit?

Why does a person need rest?
We live in stereotypes: "There's a time for work, and a time for fun", "No work, no gain". Work often comes first, and rest is perceived as a forced measure, necessary only in case of extreme fatigue. However, life is not only work, and rest is no less important.

A person strives for creation. If his activity is not brazil email list towards creativity, he experiences dissatisfaction with himself and the feeling that real life is passing him by. A rigid division of life into work and rest creates a false idea that first you need to overexert yourself and then "breathe out".

Rest and work do not exclude, but complement each other. In the correct alternation of tension and recovery, we begin to understand ourselves much better. The famous Russian physiologist Ivan Pavlov also spoke about this in conversations with students: "... the body is a complex machine, and each cell is also a complex machine consisting of various parts that perform various functions, which, with a specific physiological task, must gradually enter into activity in a certain order with a certain tension."

Oil magnate Paul Getty once said, “What I can do in nine months of the year, I can’t do in 12.” Knowing how to reboot and setting aside enough time for it increases your efficiency. So there’s a deeper meaning in valuing rest as much as hard work.