Become a private detective, do mystery shopping, impersonate your customer to find your products or services online (and those of your competitors).
Did you find your competitors' first, or your own? If you find theirs first, try to find out what they're doing better than you online.
Consider the results of your research as inputs for your mexico whatsapp number plan.
We suggest you look at each digital channel and think about how valuable or important it is for your organization.
For example, are your email campaigns driving traffic to your web content or are they referrals (links) from directories or news sites? You can find out where your traffic is coming from with Google Analytics.
On the other hand, you can check the following elements to know which channels to keep and give them priority:
Business Goals: What are the company’s top priorities? Brand awareness, education, raw traffic, or sales?
Budget: How much should you spend on your marketing efforts?
Available resources: What staff or subcontractors do you have available to create or do content marketing?
Content Available: What content do you already have? Conduct an audit to discover your top-performing pieces.
Your website: Check if it is content-rich, responsive, and designed for conversion optimization.
The digital channels you should analyze are email, social networks and your website.
Step 4: Define your Channels and Tactics
Which digital channels and tactics will be “right” for your business depends on your business goals and your customers.
For example, if you want to increase brand awareness and improve customer services, social media marketing tactics will fit this, but if your intention is to generate sales and web traffic, a combination of search engine marketing and email marketing will be better.
However, most companies have a variety of business objectives and audiences, so they take a “pick and mix” approach and monitor the results.
Step 5: Measure your results
As we just said, it is important that your goals are SMART so that you can measure them. Schedule your follow-up every so often (monthly or quarterly).
Remember that, in addition to checking the numbers, you must give yourself the space to analyze and contextualize them.
Step 6: Stay up to date
You can test whether your digital marketing campaigns are working by tracking traffic, goals, and conversions. Tools like Google Analytics and Facebook Insights can help.
Other resources, such as heatmaps (visual representations of where people click on your site), or AB testing, will also give you valuable information to extract ideas.
Monitoring and reporting allows you to see how well your digital marketing is performing and gives you great insights into next steps.
Step 7: Monthly Review
Take some time to review where your marketing tactics are generating results and adapt your campaigns to take advantage of new opportunities.
To do this, there are specialized tools, such as Google Search Console, that facilitate data management so that you can make informed decisions.