Amazon Economic Factors - Amazon PESTLE Analysis

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Limited Market Access : Another way political factors could affect Amazon is direct or indirect hostility from specific governments. For example, a country like China, with a rising middle class and growing consumer base, would be fertile ground for Amazon.
However, the Chinese government has implemented certain measures and policies to suppress the company's growth in the country and instead promote local online retail giants such as Alibaba's Taobao and Tmall, JD.com, Suning.com and Pinduoduo. This eventually led to Amazon closing its Chinese subsidiary (Amazon China or Amazon.cn) in 2019.

Amazon Economic Factors

Economic factors such as consumer spending patterns, inflation and new pressures, interest rates and belgium whatsapp number data exchange rate fluctuations all affect Amazon. Let’s take a closer look at how these different external monetary factors affect the company’s growth.

Macroeconomic Trends: The prevailing macroeconomic situation is a key driver of profitability for companies like Amazon. This is because the multinational corporation is built on consumerism and its ability to provide its customers with a wide range of products in a timely and affordable manner.