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Related ArticlesWe all know that understanding your customer is the key to successful digital marketing. By asking the right questions, brands can use market research to unearth insights and pearls of wisdom to inform their future marketing campaigns. So, what are the best ways to do that?

We recently invited Katrina Noelle (founder of KNow Research) on usa mobile db to the DMI podcast with Will Francis to explain how market research works today.


" Technology is always evolving, and this affects how customers interact with brands. As the market changes, the marketing data changes too, and so do the insights. "
Understanding market research
Market research enables brands to gain a better understanding of their customers. However, this research has many facets:





Market research: Studying the market to find out what customers are doing
Marketing research: Carrying out research to enable the marketing department to better target their campaigns
User experience research: Finding out how users interact with your brand and products or services
Design thinking: Exploring what customers want and incorporating this into product or service design