Therefore, when launching products, the culture of the country is usually taken into account

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Repositioning of the portfolio
There are several brands under Coca-Cola that are currently in circulation in the world. This is because the company produces carbonated drinks and other types of beverages. Therefore, Coca-Cola has repositioned and downsized its global brands before splitting them into five (5) major product categories:

Coca Cola;
Plant, food juice and diary;
Rising;
Sparkling flavors;
Hydration sports tea and coffee.


Brand association
In the US, Coca-Cola is one of the most “emotionally connected” brands. The brand has a strong canada whatsapp number data customer loyalty and customers are easily attracted to a certain flavor, making it difficult to quickly find replacements. It also has a closed consumer-supplier relationship and entertaining advertisements that are popular in the media. Moreover, the involvement of international stars, athletes and actors has made Coca-Cola a famous brand. Moreover, it has more followers than any other beverage brand. Therefore, Coca-Cola is a product that is known in almost every home around the world.