Content Quality and Optimization
Posted: Sun Dec 22, 2024 8:07 am
Content is at the center of everything! We already knew this, but did you understand that the quality of content is a SEO positioning factor?
Google defines in the acronym EAT the 3 key points denmark number for whatsapp of quality content. EAT stands for Expertise, Authoritativeness and Trustworthiness:
Expertise / Competence: to aim for a high positioning, you must be considered an expert in the subject. Expertise is a fundamental factor and must be demonstrated with the authority that the author has on the net, therefore the web reputation of the author positively or negatively influences the ranking of a web page on Google. Other factors that determine expertise are: social interactions, average time on pages and bounce rate.
Authoritativeness: To demonstrate that you are authoritative you need to work on connections, such as great backlinks from trusted resources, social reviews, and Google reviews, in addition, of course, to the fact that your content must be impeccable.
Trustworthiness / Reliability: You can demonstrate that you are a trustworthy resource through the effort you put into making the user experience on your pages safe and accessible. This is both a technical and human aspect. Technical because an SSL certificate and all those operations that make a site safe also affect trustworthiness and human because spontaneous positive reviews and human activities of any kind can strengthen your trustworthiness.
These 3 factors determine the quality of your content, along with other elements such as content freshness (recently updated content) and update frequency (content updated often with a view to evolving and improving).
For more information, you can read the post: How to avoid being hit by the Google EAT update
Google defines in the acronym EAT the 3 key points denmark number for whatsapp of quality content. EAT stands for Expertise, Authoritativeness and Trustworthiness:
Expertise / Competence: to aim for a high positioning, you must be considered an expert in the subject. Expertise is a fundamental factor and must be demonstrated with the authority that the author has on the net, therefore the web reputation of the author positively or negatively influences the ranking of a web page on Google. Other factors that determine expertise are: social interactions, average time on pages and bounce rate.
Authoritativeness: To demonstrate that you are authoritative you need to work on connections, such as great backlinks from trusted resources, social reviews, and Google reviews, in addition, of course, to the fact that your content must be impeccable.
Trustworthiness / Reliability: You can demonstrate that you are a trustworthy resource through the effort you put into making the user experience on your pages safe and accessible. This is both a technical and human aspect. Technical because an SSL certificate and all those operations that make a site safe also affect trustworthiness and human because spontaneous positive reviews and human activities of any kind can strengthen your trustworthiness.
These 3 factors determine the quality of your content, along with other elements such as content freshness (recently updated content) and update frequency (content updated often with a view to evolving and improving).
For more information, you can read the post: How to avoid being hit by the Google EAT update