What is Google's algorithm? Latest updates!

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If you've ever had a blog or a website, you'll be aware that in order to receive visitors, it's essential to get along with Google and its algorithm. The visibility of your brand and, with it, the results in terms of sales will depend on this. Nobody really knows how the Google search engine works (except for the engineers who develop it) and that's why it's so difficult to predict exactly how a piece of content will work, since this algorithm is also constantly evolving. That's why we want to give you a few tips to get to know it a little better and also tell you how the new changes that Google has introduced into it influence it.

What is the Google algorithm and what does it consist of?
Google's algorithm is a series of mathematical operations that cameroon number dataset whether or not your content is relevant to a specific search . Based on this criterion, the ranking of results that Google offers you when you perform a search is established. As we have already mentioned, the more closely a content fits this algorithm, the higher it will appear in the search results and, consequently, the more traffic it will get and probably also more sales, if it is an online store, which is what we are dealing with in this blog.

Google algorithm updates
This successful search engine has been updating its algorithm for years to combat weak or low-quality content, which constantly tries to bypass its security measures. For this reason, it has been releasing different updates, each of which has tried to combat a different type of fraudulent use.

Google Panda (February 2011): This update was created to combat what is known as weak content on the Internet, also duplicated or plagiarized, excess keywords or other quality problems. It also arose with the aim of rewarding those websites with unique and quality content. This update gives each web page an internal rating based on which it is ranked in search results. Such was the success of this update, that it was added in 2016 to the heart of the algorithm.
Google Penguin (April 2012): In this case, the reason for this Google update was to try to fight against those websites that bought links on other pages trying to trick the Google search engine. Before Penguin, this was one of the main criteria for indexing web pages and later, when the algorithm was refined, it was much more difficult to trick it. Those websites whose links were real and of quality began to be rewarded. This update in 2016 was also added to the Google root algorithm.
Google Hummingbird (August 2013): This was designed to create a more human and conversational search experience, leveraging the system's artificial intelligence by focusing more on the context of the search than on the actual terms used. It includes semantic indexing, synonyms, and other capabilities to interpret queries and generate results.