How to Build Customer Relationships with Klaviyo

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Customer lifecycle management is one of the main pillars for the profitability of an online store.

Not everything is about impulse buying in e-commerce , and the work doesn't end once the user has bought for the first time. Beyond making sales, it's about building relationships with customers, which allow you to become their point of reference for their needs.

From the moment a user arrives at your online store until they make the purchase decision , they usually go through different phases. In order to manage the communication process with the cyprus number dataset during each of them, at Webmefy we use the marketing automation platform like Klaviyo for our clients, which is an essential tool to attract, raise awareness, acquire and retain customers.

What are the phases of the customer life cycle?
As with any relationship, e-commerce business relationships go through different stages. From the first contact with the brand to making a purchase and building a long-term relationship.

Any e-commerce marketing strategy based on a sales funnel must consider the different phases of the customer life cycle as a basis for establishing effective communication processes to generate an impact on customer loyalty.

These are the phases of the customer life cycle:

Awareness: At this stage, the customer becomes aware of their need and is driven to seek a solution, such as purchasing our product.
Consideration: Customers compare different options before making their purchasing decision. Factors such as content marketing or email marketing strategy can help them consider the brand's value proposition.
Purchase: This is the purchasing phase, where the customer makes the decision to purchase the product we offer. Factors such as customer service, user experience and the reliability of the online store influence the final result.
Retention: During this phase, customer retention techniques are applied, encouraging customers to maintain their relationship with the brand by accessing more information or purchasing new products on a recurring basis.
Recommendation (Advocacy): This is the last phase of the customer life cycle, when we have not only achieved customer acquisition and retention, but also when they become ambassadors for our brand and recommend us to their friends, leave you a positive review, or speak well of your store on social media.