Which channels are best to use to promote medical products?
Posted: Sun Jan 26, 2025 10:13 am
Read also: How digital maturity is changing marketing in pharmaceutical companies
Bonus: Questions and Answers
If we take a drug that has not previously been launched in digital, what channel should be used to start its journey in digital for a particular drug? What indonesia rcs data kind of advertising companies can these be? Is this some kind of comprehensive direction or should the company immediately try to convert the brand demand that is in sales to digital? Where to start?
Let's start with the first thing, which is very important. When we talk about promotion, we have to draw a sales funnel for ourselves.
The beginning of the sales funnel is always building knowledge. Actually, at the next level we have the building of a purchasing decision, the so-called, in English there is such a beautiful term - Consideration, and the last level is already a purchase.
If we are talking about the effectiveness of certain digital channels, then if you look at any, um, well, this is a study on the effectiveness of media advertising, you will see that on average, a video in digital, conditional YouTube, will be either better in terms of effectiveness, or definitely not inferior to an advertising campaign on television.
Bonus: Questions and Answers
If we take a drug that has not previously been launched in digital, what channel should be used to start its journey in digital for a particular drug? What indonesia rcs data kind of advertising companies can these be? Is this some kind of comprehensive direction or should the company immediately try to convert the brand demand that is in sales to digital? Where to start?
Let's start with the first thing, which is very important. When we talk about promotion, we have to draw a sales funnel for ourselves.
The beginning of the sales funnel is always building knowledge. Actually, at the next level we have the building of a purchasing decision, the so-called, in English there is such a beautiful term - Consideration, and the last level is already a purchase.
If we are talking about the effectiveness of certain digital channels, then if you look at any, um, well, this is a study on the effectiveness of media advertising, you will see that on average, a video in digital, conditional YouTube, will be either better in terms of effectiveness, or definitely not inferior to an advertising campaign on television.