The main driver of market growth was the e-commerce segment
Posted: Mon Jan 27, 2025 4:13 am
The main problem of the content market is piracy. Alexey Byrdin, CEO of the Internet Video Association, agreed with this assessment. According to him, the level of piracy has increased by 20%, despite the fact that search engines have reduced the output of relevant resources by 40%.
Nevertheless, legal online argentina cell phone number list cinemas showed growth, albeit small (5-10%). This was achieved thanks to high-quality original Russian content, assistance from the state, the spread of package subscriptions from digital ecosystems (Yandex, mobile operators), as well as technological superiority over pirated resources, which lack recommendation services and parental control tools.
. Experts from RAEC estimated its volume at 11 trillion rubles, which is almost 10% more than in 2021. As Sergey Grebennikov noted, it was e-commerce that became the driver that ensured the growth of the entire RuNet economy significantly higher than expected. At the same time, inSales Marketing Director Svetlana Beregulina drew attention to the fact that 38% of buyers began to buy fewer goods online. In the spring, the decline reached 65%.
The infrastructure segment demonstrated good growth rates of 30%. However, its volume is much more modest - 300 billion rubles.
The main factor for maintaining the further growth trend, according to Sergey Plugotarenko, CEO of ANO Digital Economy, is the fact that it was possible to create an ecosystem of Russian services that are not only competitive with foreign ones, but often surpass them. At the same time, Russian platforms withstood the pressure of new users, which became a clear demonstration of the sustainability of the built technical infrastructure. However, where this cannot be done, there is a decline. Among other factors of inhibition, Sergey Plugotarenko noted the need for a global reformatting of processes and the unfinished process of adaptation to new tools and solutions; initiatives in the field of regulation of the advertising industry and content, which entails the need to invest in compliance with new requirements; the transition of consumers, both end users and corporate ones, to an economy mode.
RAEC believes that in order to restore the growth rate of the RuNet economy in the short term, it is necessary to ensure stimulating regulation, primarily by minimizing the number of regulatory initiatives that have an ambiguous impact on the industry; maintain support for the industry until the full completion of the adaptation process to the new realities, paying special attention to the most affected areas (Internet advertising, digital content).
Nevertheless, legal online argentina cell phone number list cinemas showed growth, albeit small (5-10%). This was achieved thanks to high-quality original Russian content, assistance from the state, the spread of package subscriptions from digital ecosystems (Yandex, mobile operators), as well as technological superiority over pirated resources, which lack recommendation services and parental control tools.
. Experts from RAEC estimated its volume at 11 trillion rubles, which is almost 10% more than in 2021. As Sergey Grebennikov noted, it was e-commerce that became the driver that ensured the growth of the entire RuNet economy significantly higher than expected. At the same time, inSales Marketing Director Svetlana Beregulina drew attention to the fact that 38% of buyers began to buy fewer goods online. In the spring, the decline reached 65%.
The infrastructure segment demonstrated good growth rates of 30%. However, its volume is much more modest - 300 billion rubles.
The main factor for maintaining the further growth trend, according to Sergey Plugotarenko, CEO of ANO Digital Economy, is the fact that it was possible to create an ecosystem of Russian services that are not only competitive with foreign ones, but often surpass them. At the same time, Russian platforms withstood the pressure of new users, which became a clear demonstration of the sustainability of the built technical infrastructure. However, where this cannot be done, there is a decline. Among other factors of inhibition, Sergey Plugotarenko noted the need for a global reformatting of processes and the unfinished process of adaptation to new tools and solutions; initiatives in the field of regulation of the advertising industry and content, which entails the need to invest in compliance with new requirements; the transition of consumers, both end users and corporate ones, to an economy mode.
RAEC believes that in order to restore the growth rate of the RuNet economy in the short term, it is necessary to ensure stimulating regulation, primarily by minimizing the number of regulatory initiatives that have an ambiguous impact on the industry; maintain support for the industry until the full completion of the adaptation process to the new realities, paying special attention to the most affected areas (Internet advertising, digital content).