Daily activity reports are used for internal purposes, especially when it comes to marketing agencies. The main goal of the daily report is to detect changes or threats as early as possible and react immediately.
A proper daily report allows you to discover:
Performance of the client's (or company's) website and social media accounts.
If there is something that needs immediate attention (an organic drop in usefulness of self employed database traffic, a sudden increase in social media mentions, a spike in paid traffic, etc.).
If any Facebook or Google ads have not been approved and need to be reviewed.
The reasons behind the changes and how to act on them.
How to get this data: A custom Google Analytics dashboard will give you a high-level view of your traffic dynamics (number of visitors, traffic source breakdown, user behavior metrics, etc.). A pre-built GA report, with a “Currently Active Users” tab, is another great way to see where things are and what’s changing right now (though many marketers say it can be a distraction).
Daily Activity Report Template from Google Analytics
For monitoring media and mentions, there are many tools available. There are free solutions like Google Alerts or more advanced paid tools like Mention.com or Brand Monitoring , with additional features like sentiment analysis and estimated reach.
daily report, data from semrush brand monitoring
Tip: To find disapproved ads, set up email alerts. It's more convenient to receive notifications from different platforms in one inbox. Here's how to do it in Google Ads.