Analysis of the positioning scenario from tools, check on queries and competitors
Posted: Mon Jan 27, 2025 4:21 am
A bit like point 1 but not the same type of analysis. In point 1 the analysis is aimed at understanding the entire scenario to know what we have to face, while in point 8 the examination will be more specific and aimed at better understanding how to create a positioning strategy.
Now it's time to get back to our analysis tools. This time, however, we will do it why you need this database with a view to better understanding the SERPs, the queries to analyze / exploit and the work on the content done by competitors.
What's happening in search results?
What are the most searched queries by the target audience?
How are our competitors moving?
What kind of content did they develop to achieve their results?
How can we fill the gaps between our resource and theirs positioned higher in the results?
Finding answers to these questions means mapping out the right path for our search engine positioning goal.
Now it's time to get back to our analysis tools. This time, however, we will do it why you need this database with a view to better understanding the SERPs, the queries to analyze / exploit and the work on the content done by competitors.
What's happening in search results?
What are the most searched queries by the target audience?
How are our competitors moving?
What kind of content did they develop to achieve their results?
How can we fill the gaps between our resource and theirs positioned higher in the results?
Finding answers to these questions means mapping out the right path for our search engine positioning goal.