Sleep Debt Is the Sales KPI

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As digital anthropologist and author Rahaf Harfoush put it, “When you combine our culture of chronic overwork with the distraction inherent to technology… this puts people on a fast-track to burnout.” Our energy reserves are getting drained from all directions.

Sales Teams Need to Rethink Sleep
Telling your team to sleep more can be helpful, but it’s a bandage, not a cure. For salespeople, optimal wellbeing and productivity can only happen when they achieve a deeper understanding of how sleep affects every aspect of their lives. Start with these four primary lessons.

Recovery is Essential to Productivity
Many employees adopt an “I’ll sleep when I’m dead” mentality at work. They think that more time awake will yield better results. This philosophy is misguided, however. For optimum productivity, your brain and body need regular, sustained periods of rest.

When you sleep, your brain conducts a multitude of intricate processes that ready you for the next day. It consolidates memory, solidifies information you’ve learned, and rebuilds your emotional fortitude, among other tasks. Without this recharging period, you’ll have a stark disadvantage compared to colleagues who got the sleep they needed.

The same is true of anyone who’s trying to build muscle in thailand telegram data the gym. After each workout, the body literally requires sleep to kickstart tissue repair and muscle growth. Whether you’re trying to hit a sales goal or up the number of plates on your barbell, recovery isn’t a luxury, or a sign of laziness. It’s just as necessary to self-improvement as exerting effort.

It can be tough to push back against the dominant mode of thought in corporate culture. But a cultural shift around sleep— and even workplace napping —is taking place. Companies in the know have begun to acknowledge what experts like Harfoush have been saying for years: “”If you’re a high performer and recovery isn’t an intentional and strategic part of your time and workflow, you’re only damaging your output in the long run.”

Sleep lays the groundwork for everything you do while awake. Its impact on how you function can spell the difference between success and failure at any job. That said, sleep particularly effects sales work, as it entails a unique and demanding mix of cognitive, emotional, and social skills.

Every one of us has an innate sleep need, with the average hovering around 8 hours or so. Our brains shoot for this amount of sleep to optimize how we perform during the day. Research shows that meeting your sleep need each night is a reliable predictor of every aspect of performant selling, from creativity to goal-setting.