This step allows you to invest less effort in finding relevant topics and authoritative media to get a mention or backlink.
Track online mentions of any words or phrases related to your rival’s brand : the brand name, the name of their product, the product category, the tagline, and anything else that has to do with them. To do this research, you can use SEMrush’s Brand Monitoring tool , which helps you:
Find mentions on the web, forums, Twitter or Instagram.
Estimate the reach of each mention and determine the platform with the features of our advertising database best reach.
Dig deeper into the reputation of those who mention you (authority score) and website traffic (traffic: low / medium / high in the tool).
As in the previous steps, let's study each of these aspects for an example competitor's site:
How to do a competitor mention analysis
If you are interested in referral traffic, go to Traffic Analytics and get more detailed information.
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Study your competitor’s link building efforts in detail , monitoring the backlinks they have acquired and those they have lost.
Use Backlink Analysis reports to view source and destination URLs and analyze specific pages in terms of importance (volume of links pointing to this page) and trustworthiness (number of links coming from trusted domains).